Adriana M. Nuneva

Vice President Global Marketing Industrial
TE Connectivity Germany

Adriana joined TE Connectivity in November 2013 and is in charge of the Global Marketing Organization for the TE Industrial Business Unit. Her areas of responsibilities include Digital Marketing, Customer Experience Management, CRM & Database Analytics, Integrated Marketing, External & Internal Communications, Industry & Application Marketing. In addition she is leading the company wide strategic initiative “Extraordinary Customer Experience” for the Business Unit as well as the global Customer Care organization.

From 1998 to 2013 Adriana was Senior Vice President Global Marketing, Print Media Academy & Consulting for the globally leading manufacturer of Printing Systems Heidelberger Druckmaschinen AG. There she was responsible for the global Marketing Strategy, Brand Management, Segment Strategy, Global Marketing Communication and Corporate Communications. In addition she was leading the global network of the Print Media Academies for customer and employees, the Customer Demonstration Centers (Print Media Centers) and the Consulting Unit.

Before joining Heidelberg Adriana was internationally working as a consultant for Strategic Marketing in different companies.

Adriana is specialized in Strategic and Digital Marketing, Communication Management as well as in Intercultural and Change Management.